Friday 7 October 2016

Revive Khadi with iwearkhadi

Hello guys,
                  As all of you know that I recently attended the launch of a website named "iwearkhadi" which is the first one in its kind.
First of all, Khadi is a term for handspun and hand-woven cloth mainly made out of cotton. The Khadi movement which was initiated by Mohandas Karamchand Gandhi promoted an ideology, an idea that Indians could be self-reliant on cotton and be free from foreign cloth and clothing. The khadi movement aimed at boycotting foreign goods including cotton and promoting Indian goods, thereby improving India's economy.
So to continue with the promotion of Indian goods, Miss. Roopika rastogi started up a website called "iwearkhadi" to revive the treasure of India that is Khadi. It is an e-commerce initiative to showcase & sell best Khadi styles and labels at your doorstep. The site consists of clothes made up of Khadi while many of you think Khadi material can't be used in making western dresses but this site can prove you wrong! The site Iwearkhadi (Official website) has an amazing collection of clothes from Ethnic to Casual to Formal & to western. While icing on the top is that Khadi is such a fabric which can be worn in any season.
            Do have a look at their site, follow them and show them a lot of love and support on their Official Instagram page as well as on their Facebook page
THE FOUNDER: Roopika Rastogi


It was launched in India on 2nd October,2016 by Roopika Rastogi in the presence of Shri Kalraj Mishra ( Hon’ble Union Minister of MSME ) and internationally acclaimed fashion designer Ms. Ritu Beri at Renaissance by Mariott, Lucknow along with various designers like Nanda yadav etc.




Shri Kalraj Mishra (Hon’ble Union Minister of MSME)

Ritu Beri (Internationally acclaimed fashion designer)

Designer Nanda Yadav from Red Sister Blue (A Fashion Clothing Brand)



Left to Right : Ritu Beri (Internationally acclaimed fashion designer), Shri Kalraj Mishra (Hon’ble Union Minister of MSME), Roopika Rastogi (Founder).


With the Founder Roopika rastogi


Until next time,
Lots of love